Market Entry Strategies Case Study

Case Title:

Cisco in India: India as a Resource to India as a Market

Abstract:
Cisco Systems Inc., the worldwide leader in networking equipment, entered India to take advantage of the low-cost engineering resources available in the country. However, the company realised the tremendous potential of India as a market for its products and started incorporating strategies to become the number one supplier of networking equipments there.

Pedagogical Objectives:

• To provide an insight as to how Cisco started viewing India as a market for its products rather than as a source of low-cost resources
• To discuss whether Cisco was following the right strategies for its operations in India.

Keywords : Cisco System Inc.; India; Networking equipment; Cisco Systems India Pvt Ltd; Expansion; Low-cost engineering resources; Internet market in India; Market Entry Strategies Case Study; Global engineering development centre; Research and development; Deregulation of telecom industry; Outsourcing industry; Small and Medium Businesses (SMB's)

Contents : 
Cisco Systems Inc.: A Brief Profile
India as a Resource to India as a Market
Looking Ahead